TikTok versus Reels: competitors’ comparison In 2022, user and travel vlogger Shangerdanger took the crown for the most popular Short on YouTube, with his video “Diver cracks Egg at 45 ft Deep".
YouTube has been heavily promoting its short-video format platform since its global launch, including redirecting users automatically to Shorts when the YouTube app is opened and launching the YouTube Shorts Funds to entice creators' participation. According to company news published in June 2022, the in-built feature amasses over 30 billion daily views from global users.
The feature, which is accessible via the YouTube app, reached 1.5 billion monthly logged-in users as of June 2022. Launched first in India after the TikTok ban in August 2020, YouTube Shorts rolled out globally in June 2021.
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