As Flipboard's McCue says, using social as a filter ideally cuts through the noise of thousands of competing voices to bring together news of both personal and global relevance. Social: In news, users' social networks act as both a filter and a megaphone. Text-based news companies are thinking about time and its constraints the way television news once did - and they have the tools to do so. Both the time of day when the app is accessed and the duration of attention the user can offer it differ depending on the form factor. Flipboard on iPhone is a quick-peek, photo and headline experience. Flipboard on iPad is a lean-back, magazine experience. Not only does electronic news happen and become delivered in real time, but reader and user behavior changes. Time: Traditionally, text is independent of time, but not in the age of mobile communications.
Media companities are thinking about space and its possibilities the way physical retailers once did - and they have the tools to do so. Not just in Bryn Mawr, Pennsylvania, but at the grocery store in Bryn Mawr not just at the grocery store, but waiting in line, as opposed to browsing in the aisles, and so forth. Location: Where the device is being used to access particular kinds of content - not just geospatially, in terms of longitude and latitude, but contextually. Media companies are thinking about the medium and its capabilities the way game designers once did - and they have the tools to do so. Hyperelastic text (hyper- or otherwise) that can be wedged into any form factor is a choice now, and not always the most elegant one. Medium: The form factor of the device, i.e., the screen and its capabilities, as well as everything else for which the device is typically used (and which structures users' expectations of it). Context is now a multivariable function, dependent on: In order to build for this world, media companies, software developers, advertisers and even users have to think about context differently.Ĭontext is no longer "simply" the background to a story or the stories or advertising immediately flanking it. But to me as a reader, when I'm standing in line waiting to get my coffee, those things are what I care about. And it might seem weird that I'm looking at a picture of my daughters, and then the next flip I'm reading a story about Iran.
It's a mix of what's going on in the world and what's going on in your world, fused together.
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